Addressable Geofencing Services for Hyper-Targeted Ad Campaigns
Now with addressable geofencing services, our clients can easily launch address-based or hyper-targeted campaigns to drive phone calls, in-store visits, and boosted sales for their businesses.
It is all about location.
You can now make use of geofencing to target your potential customers while browsing your offline or online stores.
What is exactly geofencing marketing? Let us check now! Geofencing marketing (also called geofencing advertising)
Let’s you connect with smartphone users in a designated geographic area. You can connect to a store, through mobile apps, or mobile web pages. It relies on technologies including Wi-Fi, GPS, radio-frequency identification (RFID), and Bluetooth.
This looked impossible a few years ago but now this is possible.
With our Location-Based Advertising, you can now reach your audience in new ways, boosting your profits to record levels. This is because here advertising is done based on their location, which you can make as specific as 1000 square feet.
Amplify your advertising ROI with Addressable Geofencing Services
More than 80% of digital marketers think that location-based advertising creates more effective and rewarding ad campaigns. Along with creating effective and rewarding ad campaigns, it also improves the customer experience by lifting sales and in-store visits. So, if you are looking to grow their market share shouldn’t ignore addressable geofencing services.
At IT World, Geofencing Advertising Company Noida India helps your business to take full advantage of address-based geofencing without the hassle of developing a strategy and also helps in launching a set of geofences to continually monitor your campaign.
Contact IT World, Location Based Advertising Services Delhi India now! If you are interested in uplifting your business to generate more sales. If you are not aware of addressable geofencing services then simply contact our professional and experienced team. They will explain everything in detail.
Our other services which can benefit your business and help you to increase your brand visibility are website design and development, SEO services, link building services, remarketing services, lead generation, Content marketing services, etc. Feel free to call us anytime.
9 benefits of addressable geofencing services for B2B and B2C businesses
No matter you operate in the business-to-business (B2B) or business-to-consumer (B2C) sector, addressable geofencing services have always been proved effective to target the location of businesses and the location of businesses. With this, you will be able to reach and convert your audience with ease.
Here, we have mentioned 9 additional benefits of addressable geofencing services:
Improve Your Geofencing Ad Targeting
We all know the fact that Ad campaigns with little-to-no targeting tend to fail more quickly. That is why targeting has become the most important component of digital advertising. You can create hyper-targeted ads that can easily reach your targeted audience by concentrating on several options like location, age, interests, and more.
IT World provides geofencing advertising services by creating campaigns with utmost accuracy to eventually help your business reach to its targeted audience.
Scale Your Geofencing Campaign to Your Needs
Every advertising campaign is different. Then it may be related to encouraging online shoppers to come out for a seasonal sale at your retail store or drive quote requests year-round as a part of your advertising strategy, we can say that all these digital marketing campaigns have a different goal. In few cases, these campaigns may have separate audiences if your business serves both B2B and B2C users. Hence we can say that a scalable addressable geofencing solution is critical.
If you don’t have a scalable solution then there are chances that your marketing team will have to bounce back and forth between the providers and applications. This can turn out to be a hassle.
So, contact IT World, Geofencing Advertising Company Noida India and get away from all these problems. Our professional addressable geofencing can attract up to one million customers per campaign and generate desired results.
Attribute foot traffic, sales, and leads to your geofencing ads
With this service, you will be able to essentially credit your different marketing channels.
For instance: you may get a phone call because of your search engine optimization (SEO) strategy or social media advertising campaign, then the same thought process applies to your addressable geofencing efforts. Further, these ads may get you sales or an in-store visit; hence it could ultimately help you to measure the effectiveness of your marketing strategy.
At IT World you get the best geofencing services which will help your team track and credit the following to your campaigns:
- Web forms, like a quote request form
- E-commerce related actions, like a purchase
- Foot traffic, like a store visit
- For your business, this kind of tracking is invaluable.
You can easily monitor the performance of your campaign with accuracy, and also, demonstrate the value of your addressable geofencing services to company decision-makers.
Enhance the performance of other ad campaigns
Along with this, you can use other types of advertising and marketing strategies based on your business to achieve desired results.
For example, if you are already targeting specific addresses with direct mail or advertise to certain areas with traditional pay-per-click (PPC) advertising then you can support these strategies using addressable geofencing advertising. With our researches, we can say that benefit of addressable geofencing is beyond valuable. With the use of omnichannel strategies, the client retention rate would be up to 80%.
You have to adapt a multi-channel approach to marketing and advertising to reinforce your message (and unique offer) via different outlets. It will thus create brand awareness alongside reaching the ultimate goal of your advertising strategy: sales.
Use cross-device targeting
According to the study, only 25% of transactions come from cross-device interactions (which is when a user bounces between multiple devices, like from their phone to their computer, before converting). So, cross-device targeting is still a valuable tool in online advertising because it includes addressable geofencing. This is useful for all companies that may be operating online or offline.
According to a Google study, over 80% of consumers conduct research and make purchases using both channels for purchase of electronics, services, and retail. For instance, a customer can discover your product or service online and then buy it at your store later.
Cross-device targeting provides additional opportunities for your business. It will help to reach and connect to your audience. Additionally it will also benefit from competitors who may ignore cross-device targeting and focus all their efforts on a single channel or device.
At IT World we have Addressable Geofencing Advertising that would make it easy for your company to take advantage of cross-device targeting. We can target through devices like mobile, tablet, and desktop devices, which will eventually help you reach the users in varying stages of the buying funnel, from awareness to purchase.
Amplify your ad personalization
Personalization is necessary for not only shoppers but also business buyers. More than 85% of people tend to shop with businesses that create a personalized marketing experience. The best example here is Amazon; it delivers a personalized experience by recommending products. There will be a tremendous impact on your bottom line as a result of Tailoring your marketing and advertising efforts. Personalization can lower acquisition costs up to 50%, as well as improve revenue by 5 to 15%.
With geofencing solutions, you will be able to create a targeted and personalized campaign. These campaigns will appeal to your audience’s needs and help you to maximize the benefits of geofencing.
Import and use offline data
Another excellent benefit comes from our import capabilities. If you choose customer relationship management (CRM) software or specific databases it is fast and simple for your team to share and import this data, which can improve your campaign’s performance dramatically.
Here is a list of few examples of some other databases that work well with geofencing advertising.
- Lease renewals for automobiles
- Cable or Internet household statuses
- Mortgage loan data
- Direct mail listings
If you are planning to only use your CRM database or direct mail listings, for instance, your business should feature at least 5000 addresses. Then we shall recommend 5000 to 20,000 addresses for addressable geofencing, though we can help your business target more than 20,000 addresses.
Receive Daily Audience Updates
Change is common and people adapt to the new changes so we should! So, at IT World we have our addressable geofencing services that use software that updates your audiences daily.
This helps our team members to make strategic and timely choices about your campaign and strategy. If they get to know about any shift in your audience, they can make changes immediately.
If there are continuous audience updates then that also helps to uncover trends.
For example, you may get to know that audiences tend to convert, like by visiting your store, within a week and, that most users follow a path of visiting your website, returning to your site later, and then contacting your business. This data can give a rough idea to our team with additional insight into your customer base.
If you are confused about the terms and not understanding then remember we are just a call away. Contact IT World for Digital Ads Served Based on Physical Locations.
How does it work?
Let us see how exactly this works. Geofencing deals with the creation of virtual boundaries (a fence) around a specific location (geo).
There is a target radius and as soon as a person enters or leaves the radius action gets triggered. You create a boundary around individual businesses and houses when addressable geofencing is incorporated.
1 - Create a list of up to one million physical addresses
keeping the users engaged is an important task. Compelling and distinctive call-to-action (CTA) in every advertisement helps in this. Our specialists focus on actionable ads that encourage your target audience to act. Our ads will always motivate to click on it that came to be either by visiting your booth, store, or website
2 - Set your geofence perimeters
Geofencing advertising sends targeted messages as soon as your potential customer crosses the fenced location – in this case, their home or business. For this, we need some technologies such as GPS, radio frequency identification (RFID), Bluetooth, and even mobile applications.
3- Develop personalized campaigns
We can make advertisers reach consumers with video ads, audio ads, and display ads via mobile devices, laptops/desktops, and connected TV advertising. This works well as a standalone campaign or as a complementary of existing personalized campaigns, including direct mail, addressable TV, and other marketing.